I read about the concept of the emotional bank account years ago in a great book called the 7 Habits of Highly Effective People (by Stephen Covey). It used a bank account as an example to make a correlation between deposits and withdrawls of money and building strong relationships. Like you might imagine it can take many small deposits to build trust, and one large withdrawal, such as lying, could empty the account quickly.
I found this to be intimately true in business relationships. You need to be making constant deposits. Helping your clients when it has no benefit to you, taking a genuine interest in there success and happiness. Then when mistakes happen (and they do) you will make a withdrawl, but you should have plenty of reserves to maintain the relationship. If you treat your clients like transactions, and live your emotional bank account paycheck to paycheck, you are one mistep from having your clients find a better invested option.
A couple weeks ago a fantastic Graphic Designer, Jay Bartholomew, asked if he could redraw my logo. For those of you that don’t know, my logo is a variation of my signature, some altered text, and a lot of revisions. So I was a little resistant to the idea of change, but I had seen Jays work and figured a new perspective couldn’t hurt. A couple weeks later, a few revisions, and I could not be happier. Our new logo is elegant, fun and still keeps the artistic hand drawn look. The before and after picture is a compelling look of what can happen when you put your trust in excellent people. Thank you Jay!
Team Lang Promotions received recognition from industry partners for growing 100.3% is 2016. And we did it by using a super-secret method. If you buy my book… Just Kidding. Here is how we did it.
- Say Yes: Say yes to your customers and find a way to make it happen.
- Say No: Not every client is the right client. Don’t overwhelm yourself with new clients and sacrifice service to your good clients. Be picky, work with the clients that fit your model the best. In our case Medium to Large Organizations that want a high level of service. Scale your business so that infrastructure grows with demand. Don’t sacrifice service for volume, or you will lose clients.
- Work Harder: Up earlier, Up later and available more.
- Make it right: Mistakes happen, own it and make it right.
- Say thank you: If you pick good clients (see 2) thank them often.
- If it is working keep doing it: Both success and failure are amazing teachers. Listen to them.
I guess you won’t need to buy the book now.
So you need a 20×25 ft set of walls built and printed full color for a car photo booth? We can do that. When it comes to big jobs, whether its size or volume, Team Lang Promotions has you covered. Specializing in branding for medium and large organizations means we do highly customized jobs like this with ease.