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92% of People Fail with New Years resolutions

92% of People Fail with New Years resolutions

Researchers have shown that 92% of people fail at there New Years resolutions.So why do you think that is?  Well first of all making important life or business decisions based solely on a date may not make the most sense, but more importantly most resolutions have no plan or system of accountability.  Lets look at three things we can do to improve our odds.

  1. Accountability Partners: Generally if there is an accountability partner it is generally from someone with the same problems. You want to lose weight so you find an overweight friend to do it with you and hold you accountable, or you want to grow your business so you find another business owner who is struggling. Make sense right?  Well lets look at it this way, if you were going to have your car worked on would you pick a friend whose car was also broken down or would you find a mechanic?  If you needed to improve your investment portfolio would you pick a person to help with an equally poor portfolio or an investment professional?  Ok I could give examples all day, but the reality is any goal or resolution should have accountability partners that have proven success in that area.
  2. Detail, lots of details: Most New Years resolutions are lacking when it comes to specs.  I am going to get more customers is a great goal, but I am going to increase my customer base by 20% is better.  Saying I am going to do it by investing more in marketing is good, but outlining how you are going to solicit referral from your existing customer base using a mailing and incentive camping is better.  The more details the better.  It is much harder to “forget” a very detailed goal.
  3. Break it down:  Lastly, saying your going to do something this year is hardly definitive. But if you divide it down into monthly goals, with weekly measures and daily actions, now you are getting somewhere.  All of sudden your “I am going to get new customers” turns into NEW CUSTOMERS!

So lets resolve to be the 8% that win by partnering with the right people, making areal plan and executing it!

 

One size fits no one…

The_Knot_hallow_guysIf you send out 1000 postcards, all the same, to 1000 different customers in different industries with different interests and pain points, you would be lucky if you get any response at all.  Especially B2B!

We recently sent out a Direct Mail campaign using a fun little play on words that we call the Marketing Knot.  Each envelope had a card with some instruction for tying knots and a couple small pieces of rope.  It is a multi-step campaign.  Using mail-merge and some other tools we were able to insert custom demographics not only in the document but also as part of the art file.  This specific campaign is being targeted to a specific type of business, but will be altered for different industries.

So what is the point of this Post?  Marketing is not a one size fits all thing.  Rather it should be a highly targeted approach that is compelling to your specific client, there needs and pain points  Have some ideas?  Need some?  Lets talk.  www.teamlang.com.